Architect Your Enterprise.

I was engineering conversations before it was a job title.

When I was thirteen, my dad, a junior high math teacher, brought home our first computer, a Commodore VIC-20. He taught at a different junior high than the one I attended, but that did not stop him. He drove up to my school and enrolled me in computer programming himself. I spent that year learning to code in BASIC, the language of line numbers and IF-THEN logic. You give the machine exact instructions, in the right order, and it does exactly what you asked.

In the evenings, my dad and I programmed together. My mother was the treasurer at our small church, so he wrote a program to keep her books, years before Intuit or any app existed to do it. I sat beside him and watched a blank screen become exactly what we pictured. That precision never left me.

I grew up and went to work doing the same thing for the world's largest brands. For twenty-five years I have been engineering customer conversations for Walmart, Coca-Cola, McDonald's, Frito-Lay, Michelin, three NFL teams, and the world's largest professional learning platform, where a single partnership brought in one million dollars. Three million people have trained in the methods I built. Hundreds of contact centers run on my words. Not because I am the loudest voice in the room, but because I do one thing well. I design what a human should say next, when the conversation is hard.

So when AI arrived, I did not flail the way most people did. Before I typed a single word, I took a small webinar on how to write a great prompt, opened the screen, and the old skill came right back. Telling a machine who to be and what I wanted was the same muscle I built at thirteen. The prompts came out fast, and they came out right. In three weeks I had a workforce of nineteen AI employees running my solo business. They draft the proposals. They review the calls. They run the reports. They write the marketing. I sit at the top of the chart with my coffee and direct them. That is when I knew I had to teach this.

Then I looked around. Customer service leaders I had trained for two decades were drowning in reports and QA. Speakers and consultants I had built alongside were drowning in their own delivery. Both of them were handing AI a blank stare instead of clear instructions. I had the method. I had been building it since 1980. So I built this masterclass to teach it.

I am a conversation engineer. Forty years in, first with code, then with the world's biggest customer service teams, now with AI. I cracked it. Now it is yours.