Last night my family decided on pizza delivery for dinner. We have a “regular” pizza joint we order from, but when I tried to pull up their site on my smartphone, I got nothing. (It was all flash and my iPhone does’t like flash.) My 6-year old said, “Mommy, you can order from Pizza Hut on your iPhone…I saw the commercial. Want me to get your phone?” I said “Yes!” It took me all of 4 seconds to discover that Pizza Hut has a killer app designed for iPhone that is most definitely mobile friendly…and all iPhone orders get a 20% discount.
We always get the kids a half and half thin crust (half cheese, half pepperoni). Ordering the half and half was so cool! I literally tilted my iPhone in the direction that I wanted one topping and tilted the opposite direction for the second topping. Fun!
This app is incredibly simple and includes all of the bells and whistles of the regular site. I loved it so much that I tweeted about it and got quite a discussion going last night.
When designing or redesigning websites, companies need to consider whether or not their sites are mobile-friendly and always brainstorm ways to make serving customers faster and more convenient. Killer apps, like Pizza Hut’s, are leading edge – and that’s exactly where YOUR company needs to be. Don’t underestimate the reach and popularity of apps and smartphones when it comes to serving customers.
Here’s a video demo of Pizza Hut’s cool app: