Nike brings back the voice of Earl Woods in new Tiger ad

I was shocked when I saw this new ad featuring the voice of Earl Woods.  Watch this video and then give me your take. Exploitative or appropriate?

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myragolden

Myra Golden is an author, trainer and keynote speaker who has been helping companies for over twenty years to improve the customer experience through her customer service training workshops. Myra has a master’s degree in human relations and a bachelor’s degree in psychology, helping her to understand the challenges of developing the best customer experience as it relates to the psychology of the employees. Myra has helped Verizon Business, McDonald’s, Coca-Cola, Michelin Tires, Frito-Lay, Vera Bradley and many others improve the customer experience through her training. She was named one of the Top 10 Customer Service Bloggers by Huffington Post and she is the co-author of Beyond WOW!

One thought on “Nike brings back the voice of Earl Woods in new Tiger ad

  1. Exploitative for sure. I don’t understand the point of this commercial, maybe Tiger needs the money. Inquiring minds want to know too much, when they don’t need to know anything.

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