What exactly is customer recovery?

Myra’s answer to What exactly is customer recovery?

Customer recovery is the act of responding to complaints and problems in such a way that completely regains customer goodwill after any service failure. Customer recovery includes what employees say and offer (coupons, refunds, etc.) and the speed of response. A well designed and executed recovery literally “recovers” customers from thinking about going to the competition.

Myra’s book, Beyond WOW has a complete blueprint for developing a customer recovery plan.

You might also enjoy Myra’s interview with Paul Vann where she discusses Customer Recovery at length.


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Myra is a favorite training partner to Fortune 500 companies with her customized, engaging, behavior-changing (and fun) customer service workshops, working with McDonald’s, Coca-Cola, Frito-Lay, Michelin, Vera Bradley and other brands.

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