I’ve said it at least a hundred times in my keynotes: A simple snafu can land you on YouTube. Companies and employees must be mindful of the fact that any and every action, every word, and every slip up can be captured on video and posted for the world to see. Take a look at this video showing a FedEx driver tossing a flat screen computer monitor over a customer’s fence. Surely he knew better than that.
The customer says he was home and all the FedEx guy had to do was ring the doorbell. Now the customer has to return the monitor because it’s cracked. This video has received more than 5 million views. Personally, I’m impressed with the customer’s high definition video camera.
Remember friends, a simple snafu can land you on YouTube and then you’ll have to spend months in damage control. Treat customers like you would want to be treated. That’s all you have to do.