I have traveled throughout North America speaking at conferences and conventions about the Zappos Customer Experience. From the perspective of both a consumer and a consultant, I am a fan of Zappos. I’ve spent 3 years studying their culture and I now share my insights with my clients. But do you know how I first heard of Zappos? At the airport. Yes, the airport.
At my local airport, all of the plastic bins in security are adorned with advertising from Zappos. Pretty clever for a shoe company to advertise in those security bins since we all have to take our shoes off in security. I’ve seen Zappos advertising in airports throughout the US and I always smile when I see their name in the bins. Not only is Zappos in front of potential customers, but they add a little humor too. Read the advertising in the above picture.
Think about how you might cleverly position your brand in front of your audience. Think out of the box. For example, how might you engage your audience with humor, an invitation to visit your site via a QR Code, or with a question?