This Is How to Get More Responses to Those Customer Surveys Nobody Likes to Fill Out

The family and I had dinner on Friday night at Red Robin. The food was good and so was the service.  After dinner, Brandon, our wonderful server, handed my husband this survey invitation.

It seems everyone is offering surveys these days. From Starbucks to grocery stores to fast food, I am always asked to call a toll-free number on a receipt to complete a questionnaire and for a chance to win big money. I have never taken the time to complete one of those surveys….until Red Robin.

Red Robin made it quick and convenient by adding the little QR Code. While I was waiting for the server to return with my husband’s debit card, I sat there and scanned the QR Code and completed the survey. It took all of 2 minutes.

Tip. Get more responses to your consumer surveys by making it quick and easy for customers to access the survey. People just aren’t likely to go home and call your toll-free number. But, they may be likely to quickly scan your QR Code and answer 4-6 short questions.

Was This Helpful?

I’m asking you because my newsletter offers ideas like this all the time. If you’re not yet subscribed, sign up here.

Published by

myragolden

Myra Golden is an author, trainer and keynote speaker who has been helping companies for over twenty years to improve the customer experience through her customer service training workshops. Myra has a master’s degree in human relations and a bachelor’s degree in psychology, helping her to understand the challenges of developing the best customer experience as it relates to the psychology of the employees. Myra has helped Verizon Business, McDonald’s, Coca-Cola, Michelin Tires, Frito-Lay, Vera Bradley and many others improve the customer experience through her training. She was named one of the Top 10 Customer Service Bloggers by Huffington Post and she is the co-author of Beyond WOW!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s