This Is How to Get More Responses to Those Customer Surveys Nobody Likes to Fill Out

The family and I had dinner on Friday night at Red Robin. The food was good and so was the service.  After dinner, Brandon, our wonderful server, handed my husband this survey invitation.

It seems everyone is offering surveys these days. From Starbucks to grocery stores to fast food, I am always asked to call a toll-free number on a receipt to complete a questionnaire and for a chance to win big money. I have never taken the time to complete one of those surveys….until Red Robin.

Red Robin made it quick and convenient by adding the little QR Code. While I was waiting for the server to return with my husband’s debit card, I sat there and scanned the QR Code and completed the survey. It took all of 2 minutes.

Tip. Get more responses to your consumer surveys by making it quick and easy for customers to access the survey. People just aren’t likely to go home and call your toll-free number. But, they may be likely to quickly scan your QR Code and answer 4-6 short questions.

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Published by

myragolden

Myra is a favorite training partner to Fortune 500 companies with her customized, engaging, behavior-changing (and fun) customer service workshops, working with McDonald’s, Coca-Cola, Frito-Lay, Michelin, Vera Bradley and other brands.

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