Rethink Your Self Service Experience. Here are 2 Ideas from Target to Get You Started.

I was in Target yesterday and I noticed their nice self-service options. Need to quickly find a real person when you’re in electronics looking for a replacement charging adapter for your daughter’s Kindle Fire? No problem, just pick up the Red Phone and a red-shirted employee should be at your side in minutes. Can’t find the price for the Red Velvet Cupcake scented candle? That’s easy. Just hold the candle up to the price scanner and instantly the price appears on the screen.

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Target’s self-service options have cross-generation appeal. Baby Boomers, Generation X and Generation Y seem to use and these kiosks with satisfaction. How might you rethink your customer experience to deliver a faster, more enjoyable experience that helps customers help themselves – or get live help when they need it?

Myra Golden has spent 15 years benchmarking, interviewing and mystery shopping the best service companies in the world and in her keynotes she shares her insights to help her clients improve their own customer experiences. In her inspiring and riveting keynotes, Myra shares specific customer experience design details from the best service companies of our time: Apple,, Starbucks and Disney. Your audience will walk away with 4 powerful deliverables to help them create the best possible customer experience in their own companies. Explore Myra’s keynotes here.