I was behind a truck recently that had a cool LED lighted border around the license plate. Little red lights danced around and framed the driver’s message. Here’s what this driver had displayed on his flashy license plate border:
“If your reading this, than your to close.”
Do you see what I saw? Not one, not two, but four typos! The message should read:
“If you’re reading this, then you’re too close.”
I just shook my head when I read the plate. I shook my head because the “Your” versus “You’re” grammar gaffe is very common, and it makes people look not so smart. (Not to mention the other two typos!)
I’m sharing this with you because I see “Your welcome” in corporate emails and over text. I see this mistakes a lot.
All it takes to avoid the “Your vs You’re” gaffe is to take a second and think about what you’re trying to say.
“Your” is a possessive pronoun, as in “your car” or “your blog.”
Since you are not possessing “welcome,” it makes so sense to say, “Your welcome.”
“You’re” is a contraction for “you are,” as in “you’re going to be so much more effective at writing emails because you read this blog post.” Or, “You’re welcome.”
Are you 100% confident your employees are representing your brand well in emails to customers?
If not, your employees need to be sitting in front of their computers participating in my Before You Hit Send email module, which is part of my customer service eLearning suite. I have a special grammar guide in this module. A lot of people need this guide, apparently.
Before your employees hit send on one more email to a customer, make sure they take my email training.