Category: Apple Customer Experience

Making Self-Service Options Appealing to Generation Y

Generation Y is highly tech driven and because they spend so much of their time communicating through text and social media, human interaction isn’t always their preferred method for getting customer service. When designing your […]

How Apple Got the Customer Experience Right

iPhone 5, a photo by Myra Golden on Flickr. I bought my daughter the iPhone 5, but I’m still rocking my iPhone 4s. Her iPhone 5 is faster, taller and far lighter than my iPhone […]