Today I am returning to the annual Muskogee Success Expo for 2 exciting presentations. This year’s expo is dedicated solely to helping small businesses in the Muskogee area deliver the best possible customer experience. My […]
One of the things I help my clients do is find innovative and relevant ways to improve the customer experience through self-service options. I always notice when a company delivers a great self-service option that […]
I was in Target yesterday and I noticed their nice self-service options. Need to quickly find a real person when you’re in electronics looking for a replacement charging adapter for your daughter’s Kindle Fire? No […]
This note from my client just made my morning! It made my morning because I was really speaking to a group of “friends” during this keynote. My client is SOCAP DFW and this was the […]
I’m excited to be presenting a keynote at a repeat client’s State of the Union address in Boston today. My focus today is to help my client connect powerfully with their clients through the power […]
I happen to be staying at a DoubleTree Hotel and on my desk I saw this wonderful comment card. This is really a great example of how to ask customers for feedback and I’m sharing […]
When I’m brought into a company to solve a tough ongoing problem, one of my problem solving techniques is to ask my client to write a “Dear Abby” letter. The technique works wonders. I ask […]
When it comes to Customer Experience improvement for a client, I am meticulous and relentless. I nitpick every single detail and turn over every stone looking for ways to improve every point of contact and […]
iPhone 5, a photo by Myra Golden on Flickr. I bought my daughter the iPhone 5, but I’m still rocking my iPhone 4s. Her iPhone 5 is faster, taller and far lighter than my iPhone […]
Black Friday is the day after Thanksgiving, and it marks the beginning of the Christmas shopping season. Named Black Friday because it is a day retailers make profits and go into the black, Black Friday holds a different meaning for many retail employees. For employees, it’s a black Friday all right: It’s a stressful, busy day of dealing with hoards of customers who can be demanding and unreasonable.
Ridiculously low prices, brilliant marketing, and holiday buzz get consumers in the door. Once in the stores, however, customers must fight their way through crowds, risk getting trampled, and race to the items on their shopping lists. Many customers are disappointed to find that they are too late to grab their desired items because the swifter customers already beat them to the iPad2 or the 72” flat screen TV.
Meanwhile, frontline employees work to keep the shelves neat, field complaints about roughhousing and out-of-stock items, struggle to get price checks, answer questions, and ring customers up. It’s a guaranteed stressful day. While there’s no balm to remove the stress of Black Friday, I do have 4 tips to help make Black Friday a little less stressful for the frontline employees that help make Black Friday a profitable shopping day.
- Properly Train Employees to Manage the Event – Black Friday is a significant event, not unlike an NFL game or a hip-hop concert. There will be crowds, excitement, chaos, and risks. Employees must be trained on what to do in overcrowding situations, crowd pushing, violence and fire. A detailed staffing plan is a must so that all employees have specific locations fully staffed during the Black Friday event. Additionally, a clear safety plan must be created and rehearsed before the event so that the store is completely prepared for any emergency situations.