This Is How to Get More Responses to Those Customer Surveys Nobody Likes to Fill Out

The family and I had dinner on Friday night at Red Robin. The food was good and so was the service.  After dinner, Brandon, our wonderful server, handed my husband this survey invitation.

It seems everyone is offering surveys these days. From Starbucks to grocery stores to fast food, I am always asked to call a toll-free number on a receipt to complete a questionnaire and for a chance to win big money. I have never taken the time to complete one of those surveys….until Red Robin.

Red Robin made it quick and convenient by adding the little QR Code. While I was waiting for the server to return with my husband’s debit card, I sat there and scanned the QR Code and completed the survey. It took all of 2 minutes.

Tip. Get more responses to your consumer surveys by making it quick and easy for customers to access the survey. People just aren’t likely to go home and call your toll-free number. But, they may be likely to quickly scan your QR Code and answer 4-6 short questions.

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If You Really Want Customer Feedback, Make It Easy for Customers to Talk to You

A few weeks ago I stopped in a restroom at the Phoenix airport. That’s a lot of information, I know. But, bear with me. On my way out of the restroom, I saw this sign.

How cool is this? The Phoenix airport is using QR Codes to get customers to let them know if restrooms are in need of service. It’s not uncommon to see a sign in a public restroom that asks customers to let a member of the staff know if restrooms need attention, but how many customers actually take the time to find staff and tell them the restrooms need work? Who has that kind of time? How do you even tell a company they need to tidy the potty area?

The Phoenix airport makes it easy for customers to give feedback. All a customer would have to do is hold up their phone and scan the QR Code to let the staff know attention is needed.

The restroom was actually in good shape, but I wanted to test out the service. So, I held my iPhone up to the QR Code and then it automatically opened up a text message. All I had to do was hit “send.” This is really, really cool. (I didn’t actually send the text though.)

How might you use QR Codes to make your customer experience easier for customers? Could a QR Code be used to pull up FAQ? Perhaps to let an employee know a customer needs assistance on aisle 33? QR Codes aren’t just for ads or promotions. Think out of the box to find ways you might use QR Codes to surprise and delight your customers.

Imagine sitting in a local coffee shop that’s nestled in a bookstore, and talking over a latte with Myra about ways to help your employees deliver the best possible customer experience, and ways to help reduce stress on your employees as they deal with difficult customers.

Every week, often literally from a coffee shop, Myra gives you ideas that in one way or another are actionable towards improving your customer experience.

Sign up and join Myra over coffee every week.

Related Post:

How to Get More Responses to those Surveys Nobody Likes to Fill Out