Tag: Chat customer support

How to Tell Customers What They Don’t Want to Hear In a Chat

Text.jpgI was chatting with a company about a price drop. I’d bought something for my Dad and had it shipped directly to his home. Two days after the shipment arrived, I saw on the company’s website that the price had dropped by $20. So I reached out over chat, and this is what I was told:

“We are constantly looking for the best prices to offer our customers, and that sometimes means a lower price is featured. We do not price match and cannot issue you a refund.”

When I questioned this practice, he wrote:

“Let me see if I can write this in a way that you understand.”

I saw that reply as condescending. Later in the chat, the employee said:

“You can return the item and just reorder it at the new price. But we cannot credit you the difference.”

Now, because this was a gift for my father, I wasn’t willing to drive to his house, take the gift back, package and ship it, re-order, and then send it back to my dad.

So, I didn’t get a refund, and I also walked away from the chat with a very negative impression of this company.

There will be times when you just can’t tell your customer what they want to hear. You can do it better than this company by focusing on two things:

The 3 Mistakes You Can’t Afford to Make with Customer Support Over Chat

Man with afro hairstyle working at his desk

My website was down for 37 hours this week. Not only was the website down, but we couldn’t send or receive emails. The outage happened because something went wrong in a scheduled site upgrade on Sunday night. My hosting company was to perform a simple process that I thought would take a few minutes.

I reached out to my hosting company more than a dozen times during the 2-day outage, desperately trying to get the issue resolved and to check the status of the problem. In my multiple interactions with the company, they made three critical mistakes in the customer support experience. These are the same three mistakes you can’t afford to make with your customer support experience.