Tag: Small Business Marketing

I spend three hours every week working “on” my business, and you should too.

 

Call center online customer support african american woman operator isolated on white background. Woman wearing headset.

I spent this afternoon in my Strategic Block. My Strategic Block, the best idea I took from the book, 12 Week Year, by Brian P. Morgan and Michael Lennington, is for me to spend three hours every week “on” my business. My Strategic Block is three uninterrupted hours of me doing something to improve my business. Today that three-hour block was spent listening to a business audiobook. Things I’ve done on my Strategic Blocks:

  • Watch Ted Talks
  • Write new stories for my keynotes
  • Record YouTube videos
  • Brainstorm new solutions for the problems that my customers struggle with
  • Attend a webinar
  • Pray for favor and wisdom in my business
  • Go to a networking luncheon or educational workshop
  • Read books (or listen to audiobooks)
  • Pray over upcoming training sessions/keynotes

When I’m in my weekly Strategic Block, I don’t answer my phone, no meetings are allowed, and get this – I don’t check emails or texts. My only focus is doing something that helps me improve my business.

I took pages and pages of notes as I listened to three hours of my audiobook today. What about you? Do you dedicate time monthly, or better yet, weekly to developing your team, department or business? If not, I urge you to start.

Set aside time to plan, brainstorm, explore and prepare to be your absolute best self! The results will be manifested in your team’s morale, your customer experience, and in you! Part of your Strategic Block might be to spend time right here on my blog or my YouTube channel for ideas on how to help your employees fascinate customers with a dazzling customer experience!

 

Zappos Clever Marketing at Airports

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I have traveled throughout North America speaking at conferences and conventions about the Zappos Customer Experience. From the perspective of both a consumer and a consultant, I am a fan of Zappos. I’ve spent 3 years studying their culture and I now share my insights with my clients. But do you know how I first heard of Zappos? At the airport. Yes, the airport.

At my local airport, all of the plastic bins in security are adorned with advertising from Zappos. Pretty clever for a shoe company to advertise in those security bins since we all have to take our shoes off in security. I’ve seen Zappos advertising in airports throughout the US and I always smile when I see their name in the bins. Not only is Zappos in front of potential customers, but they add a little humor too. Read the advertising in the above picture.

Think about how you might cleverly position your brand in front of your audience. Think out of the box.  For example, how might you engage your audience with humor, an invitation to visit your site via a QR Code, or with a question?