For the Host or Emcee
How to Introduce Myra
A ready-to-read introduction that lands in about ninety seconds. It tells a story, establishes Myra's credibility, and brings the room to its feet on her name.
Download the PDFImportant Note
The introduction is a crucial part of Myra's presentation. Read as written, it establishes her credibility and sets the tone for the entire room. Please do not add a bio. The story does the credentialing.
The Signature Introduction · About 90 Seconds
Word for word, ready to read.
Read it like a story, not a resume. Honor the three pauses. Replace the gold bracket with the real length of the session.
Let me tell you a quick story about our speaker.
When Myra Golden was 17, she was back-to-school shopping with her mom at JCPenney. The store was slammed, and nobody was around to ring them up. Most people would have just been frustrated. Myra found the store manager, named what was not working, and offered a few ideas to fix it.
The manager rang up her purchase. Then he offered her a job on the spot. pause
She said yes, and that moment set the direction for her entire career. Eleven years on retail sales floors. Then running a call center. Then leading consumer affairs for a global brand.
She has taken the angry call. She has managed the people who take it. And she has answered for the results. pause
That is why the biggest brands bring her in. More than 3.2 million professionals have trained on her methods, through her LinkedIn Learning courses and inside companies like Amazon, McDonald's, Coca-Cola, and guest experience teams across the NFL. And Walmart, the same company that once had her on its floors, now flies her back to teach its people.
Here is what makes her work different:
When a conversation with a customer breaks down, it is usually not the customer. It is the lack of structure in the conversation.
In the next [sixty minutes], she is going to hand you that structure, so you can stay calm, clear, and in control, even when the answer is no.
She has been getting ready for this room her whole life. pause Please join me in welcoming Myra Golden.
The Short Introduction · About 45 Seconds
For virtual trainings, panels, and tight agendas.
When Myra Golden was 17, a JCPenney store manager watched her handle a bad shopping experience so well that he hired her on the spot. She stayed eleven years, then ran a call center, then led consumer affairs for a global brand.
Today, more than 3.2 million professionals have trained on her methods, at Amazon, Walmart, McDonald's, Coca-Cola, and guest experience teams across the NFL.
Her big idea is simple. When a conversation with a customer breaks down, it is usually not the customer. It is the lack of structure in the conversation.
In the next [sixty minutes], she is going to hand you that structure. Please join me in welcoming Myra Golden.
The One-Liner · Programs, Slides, and Emcee Cards
Myra Golden is a de-escalation expert who has trained more than 3.2 million professionals, at Amazon, Walmart, and across the NFL, to stay calm, clear, and in control in the hardest customer conversations, even when the answer is no.
She has trained 3.2 million people to handle the conversation everyone else avoids. Please welcome Myra Golden.
Pronunciation: MY-ruh GOLD-en.
A Note for the Introducer
How to deliver it.
Read it like a story.
It opens with a 17-year-old in a department store, not a list of credentials. Tell it the way you would tell a friend.
Honor the pauses.
After "offered her a job on the spot," let the room react. The last two sentences are the runway: slow down, build, and bring the room to its feet on her name.
Fill in the gold bracket.
Replace [ sixty minutes ] with the real length of the session. Everything else stays exactly as written.
Please do not add a bio.
The story does the credentialing. A resume before or after it slows the room down and softens the applause.
Land the last line and step aside.
Say her name with energy, start the applause yourself, and move away from the lectern or camera.
Virtual sessions.
Look into the camera, not the script. Use the short introduction if the agenda is tight, and have the spotlight ready to move to Myra.
Want a printable version?
Download the PDF and bring it on stage with you, or send it to whoever is introducing Myra at the event. It includes all three versions and the introducer notes.
Download the PDFConfidence in Every Conversation
